Google has received permission to sell ebooks through the Google Play Books app for iOS without paying Apple a commission. iOS apps can provide access to content purchased elsewhere, such as ebooks bought via a website, but developers must obtain special permission to link users to their own purchasing platform.
Now, the Google Play Books app for iOS includes a “Get Book” button that redirects users to the Google Play site, where they can browse and buy ebooks or audiobooks. Purchases are completed using a Google account and stored payment details. Since transactions occur outside the App Store, Google avoids Apple’s typical 30% commission on in-app digital content. Additionally, books purchased on Google Play can be shared with family members across iOS, Android, and web platforms.
Apple’s External Link Account Entitlement Program
To implement this feature, Google likely applied for an exception under Apple’s External Link Account Entitlement program. This program, introduced in 2022 following a settlement with the Japanese Fair Trade Commission, applies to “reading apps” that provide access to ebooks, audiobooks, magazines, music, or video content. Developers seeking permission must submit an application and comply with Apple’s guidelines. These include specific rules on link formatting, placement in the app code, and the appearance of the external website. A full-screen warning must also inform users that transactions occur outside Apple’s ecosystem.
Netflix was one of the first companies to gain approval under this program in 2022, allowing users to subscribe via its website, reminds NIX Solutions. Google has not explained why it is only now introducing this direct purchase mechanism. The company may have been waiting for the outcome of Apple’s legal battle with Epic Games. In January last year, the U.S. Supreme Court declined to hear Apple’s appeal, leaving previous court rulings intact.
We’ll keep you updated on further developments in app store policies and digital content sales.