NIX Solutions: Apple Adjusts Browser Choice in the EU

The European Commission is set to close its year-long investigation into Apple’s default browser selection screen after the company made changes to comply with the Digital Markets Act (DMA).

The investigation, launched in March last year, focused on concerns that Apple’s original design for the selection screen might prevent users from properly choosing an alternative default browser to Safari. In response, Apple introduced changes in iOS 17.4, ensuring that EU users opening Safari for the first time are presented with a selection screen featuring popular alternatives available in their country.

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Changes Following Industry Pressure

Despite these adjustments, browser companies remained critical of Apple’s initial implementation, prompting the Commission to continue its review in consultation with industry stakeholders. Following ongoing scrutiny, Apple made additional changes in iOS 18.2 last October, addressing concerns and improving the selection process. These updates appear to have satisfied regulators and competitors, leading to the expected closure of the investigation.

Apple had strong incentives to comply with the DMA, as non-compliance could result in fines of up to 10% of its global revenue. Repeat violations could lead to penalties of up to 20%, along with potential “additional measures” such as forced divestitures or restrictions on acquisitions.

Ongoing Scrutiny of the App Store

While the browser selection issue seems resolved, Apple remains under investigation for potential non-compliance with competition rules in the App Store, notes NIX Solutions. The Commission is examining whether Apple allows developers to direct users to alternative payment methods outside the App Store.

Although this specific investigation is nearing its end, Apple’s regulatory challenges in the EU are far from over. Yet, we’ll keep you updated as more developments unfold.