Apple had long been planning to introduce a new model for selling smartphones that would strengthen its brand ecosystem and keep users more connected to the company’s services. According to Bloomberg, the initiative aimed to tie users even more closely to the Apple ecosystem. However, insiders report that the project never gained traction, and work on it was ultimately halted.
The Subscription-Based Model
The concept behind the service, as reported by journalists, was to make the process of purchasing an iPhone similar to subscribing to an application. Users would pay a fixed monthly fee, which would allow them to receive a new iPhone model every year. This approach was intended to not only increase iPhone sales but also further cement user loyalty within the Apple ecosystem.
Sources suggest that Apple initially planned to roll out this subscription model back in 2022. However, the company postponed the launch, and ultimately, the project was completely canceled this year. Despite this setback, Apple’s efforts to find new ways to boost sales and increase consumer engagement with its products will likely continue.
Why the Project Was Abandoned
The reasons for abandoning this project remain unclear, as Apple has yet to provide official comments, notes NIXsolutions. Still, it’s likely that the move was influenced by various market factors, including challenges in competing with telecom providers. These companies often offer installment plans and other promotions when selling Apple products, which may have made the new model less attractive to customers. In any case, the company’s focus on strengthening its ecosystem is evident, even though this particular initiative has been put on hold. We’ll keep you updated as more integrations become available.