With the recent official launch of Apple’s free Intelligence service, analysts and investors are speculating how this may impact iPhone 16 sales. As anticipation builds, the iOS 18.2 beta has hinted at how Apple plans to monetize its AI features without directly charging users, offering a glimpse into its long-term AI strategy.
Expanding Revenue Through Service Monetization
In recent years, Apple has focused on increasing its revenue through services as hardware upgrade cycles have slowed. This shift has led many to believe that Apple’s AI features could eventually fall under its paid service offerings. However, according to 9to5Mac, the latest iOS 18.2 beta reveals a new approach: a partnership-driven revenue model that doesn’t require users to pay for Apple Intelligence itself.
The beta introduces an “Upgrade to ChatGPT Plus” option within the OS settings, promoting a paid subscription to OpenAI’s ChatGPT Plus. Apple reportedly receives a percentage of these sales, allowing users to access basic AI capabilities for free while paying for more advanced options. This collaborative approach enables Apple to generate service revenue without directly charging for its own AI service.
Apple’s AI Future: Premium Extensions and Choice
Currently, iOS 18.2’s “Extensions” section only offers ChatGPT services, but additional options, such as Google’s Gemini, are expected in future updates. Users will have the flexibility to choose between free, basic versions of each tool or opt for premium subscriptions, ensuring Apple’s AI features remain accessible at no cost while providing expanded functionality for those who pay, adds NIX Solutions.
This strategy allows Apple to maintain its image as a provider of free AI tools while subtly expanding its service revenue. We’ll keep you updated as Apple continues to develop its AI offerings and introduce more third-party integrations.