Each year, companies release special products to celebrate the Chinese New Year. For 2025, the Year of the Snake, Apple announced a limited-edition AirTag featuring a unique snake engraving.
New Year’s Campaign in Japan
Apple Japan’s official website outlines the New Year’s promotion, running from January 2 to 5, 2025. During this period, customers purchasing Apple products like iPhones, iPads, or Macs can receive gift cards valued at up to ¥30,000 (approximately $190). The card’s value depends on the specific device purchased.
Gift Card Values by Product:
- Headphones: Beats Solo Buds, Studio Buds+, Beats Flex – up to ¥6,000
- Accessories: Magic Keyboard, Apple Pencil (2nd Gen, Pro) – up to ¥6,000
- Smart Home: Apple TV 4K, HomePod – up to ¥8,000
- iPhones: iPhone 14, iPhone 15, iPhone SE – up to ¥11,000
- Apple Watches: SE, Series 10, Ultra 2 – up to ¥11,000
- AirPods: AirPods 4, AirPods Pro 2, AirPods Max – up to ¥12,000
- iPads: 10th Gen iPad, M2 iPad Air, M4 iPad Pro – up to ¥15,000
- MacBooks: MacBook Air (M2, M3 chips) – up to ¥30,000
Limited-Edition AirTag for Early Buyers
A special perk awaits the first 50,000 customers purchasing an iPhone 14, iPhone 15, or iPhone SE during the campaign. These buyers will receive a limited-edition AirTag engraved with a Year of the Snake design. This collectible AirTag is exclusive to the promotional period and will not be sold separately.
Certain products, such as the iPhone 16, MacBook Pro, and the recently launched iPad mini 7, are excluded from this promotion, noters NIX Solutions. However, the wide range of eligible devices ensures plenty of options for buyers.
We’ll keep you updated on any additional details as Apple’s New Year campaign approaches. Whether you’re looking for a practical device upgrade or a collectible item, this promotion offers something special for Apple fans in Japan.